About the Alliance: Our Vision

Emerging digital technology will shape the future in new and unimaginable ways - it’s the driving force behind the scientific-, industrial- and consumer-revolution. Digital technology is one of the keys to solving our most pressing problems, be it the distribution of resources, social mobility or climate change.

Today, the expansion of the digital economy already poses challenges for the environment. By the beginning of 2030, data centers are estimated to account for up to 13% of global electricity consumption. Inside data centers, home of the computers that power the digital economy, the inefficient use of equipment is creating unnecessary waste and costs. On a global average, eight out of ten servers are idling while still consuming energy.

Limiting the expansion of digital technology is not an option. We believe we need to adapt the underlying digital infrastructure, reducing its environmental impact to zero, making the massive growth sustainable while ensuring it remains open & accessible.

Max Schulze
Max Schulze
Executive Chairman

Our Advisory Board

Guiding us with their expertise and experience, we have selected some of the leading experts in the field of data centers, infrastructure & IT services to support us. We are proud they are part of our mission.

Amanda Brock
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Amanda Brock

CEO, OpenUK

Benjamin Mateev
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Benjamin Mateev

Startup & Digital Expert

Fabian Reetz
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Fabian Reetz

Founding Member and Advisor for Energy Transition, Digitalization & Blockchain

John Booth
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John Booth

Data Centre Energy Efficiency/Sustainability Consultant/Auditor

John Laban
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John Laban

Open Source Decarbonisation Catalyst

Joël Frijhoff
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Joël Frijhoff

Expert for Responsible Sourcing at Ørsted

Kort-Hinrich Heumann
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Kort-Hinrich Heumann

Data Center & Energy System Expert

Kris Sharma
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Kris Sharma

Financial Services Sector Leader at Canonical

Monika Grass
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Monika Grass

Founder of Grass Consulting

Neil Clark
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Neil Clark

Service and Sustainability Lead at Manifesto

Sophia Flucker
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Sophia Flucker

Data Center Expert

Stefan Frenzel
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Stefan Frenzel

Director DACH Region - OCP

Trevor Hinkle
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Trevor Hinkle

Founder, Lighthouse Studio

Wim Buters
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Wim Buters

Industry Specialist, Datacenters, Energy and Sustainability

Our Team

Our board consists of the founding members as well as industry experts that help us ensure we fulfill our purpose - empowering members to lead the way in building the next generation of digital infrastructure in a sustainable and scalable way.

Kimberly Jahnel
Kimberly Jahnel
Assistant to the Board

Kimberly is an organizational talent, structured and dedicated to her work. After working for Engel & Völkers as relationship manager for 6 years she joins the SDIA as the Assistant to the Board. Kimberly is based in Berlin.

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Mark de Hoop
Mark de Hoop
Director of Community

With an MSc in Socio-Ecological Economics and Policy, Mark brings a unique and dynamic perspective to the team. He is perpetually curious, dedicated to research, and loves working on complex situations with multiple stakeholders harmonizing public-private approaches to reach the best solution. As Director of Community, Mark is committed to ensuring a high level of collaboration, engagement, and growing our community. Mark lives in Amsterdam.

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Mathias Kutzner
Mathias Kutzner
Member of the Board

Mathias is passionate about unlocking individual potential. He was Co-Founder & CTO of several tech startups including Sponsorpay (now Fyber), HitFox, Dojo Madness and many others. This experience of organising, financing, building and scaling early stage start-ups makes him an invaluable member of the SDIA team.

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Max Schulze
Max Schulze
Executive Chairman

With a background as a Software Engineer & Cloud Expert, he is bringing his experience from Startups and Corporates to the transformation of the Digital Economy, making it future-proof and sustainable. His focus is on the success of our steering groups, contributing his expertise in strategy, innovation and business model development. He firmly believes that sustainability is an opportunity and with his work contributes to unlocking it.

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Robbert Hoeffnagel
Robbert Hoeffnagel
Advisor

Robbert has worked in the data center and IT industry as a consultant, journalist, and publisher for more than 25 years. Currently, he is a consultant for Green IT Amsterdam and the Sustainable Digital Infrastructure Alliance (SDIA), where his focus is on projects related to energy savings, sustainability, circularity, eWaste, green software development, and other relevant topics. He also authors articles and blogs on IT, data center, and sustainability trends.

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Sarah Mackinlay
Sarah Mackinlay
Communications

From publishing to advertising, Sarah has worked with words and ideas her entire career. She has extensive experience developing content for technology and energy tech brands. Sarah loves learning about the innovations that are making technology more sustainable. And then putting those new ideas into words. She lives in Warwickshire, England.

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Stephanie Leufgen
Stephanie Leufgen
Project Manager

Stephanie has an abundance of skills with over 10 years’ experience in management, sales, and planning in the B2B sector gained within the fashion industry. She joins the SDIA as our Project Manager leading selected projects and initiatives, monitoring key activities and progress so we can map the results and positive impact back to our Roadmap to enable a Sustainable Digital Economy by 2030. Stephanie is based in Berlin

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