About the Alliance: Our Vision

Emerging digital technology will shape the future in new and unimaginable ways - it’s the driving force behind the scientific-, industrial- and consumer-revolution. Digital technology is one of the keys to solving our most pressing problems, be it the distribution of resources, social mobility or climate change.

Today, the expansion of the digital economy already poses challenges for the environment. By the beginning of 2030, data centers are estimated to account for up to 13% of global electricity consumption. Inside data centers, home of the computers that power the digital economy, the inefficient use of equipment is creating unnecessary waste and costs. On a global average, eight out of ten servers are idling while still consuming energy.

Limiting the expansion of digital technology is not an option. We believe we need to adapt the underlying digital infrastructure, reducing its environmental impact to zero, making the massive growth sustainable while ensuring it remains open & accessible.

Daan Terpstra
Daan Terpstra
Executive Chairman

Our Advisory Board

Guiding us with their expertise and experience, we have selected some of the leading experts in the field of data centers, infrastructure & IT services to support us. We are proud they are part of our mission.

Amanda Brock
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Amanda Brock

CEO, OpenUK

Benjamin Mateev
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Benjamin Mateev

Startup & Digital Expert

Fabian Reetz
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Fabian Reetz

Founding Member and Advisor for Energy Transition, Digitalization & Blockchain

John Booth
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John Booth

Data Centre Energy Efficiency/Sustainability Consultant/Auditor

John Laban
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John Laban

Open Source Decarbonisation Catalyst

Joël Frijhoff
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Joël Frijhoff

Expert for Responsible Sourcing at Ørsted

Kort-Hinrich Heumann
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Kort-Hinrich Heumann

Data Center & Energy System Expert

Kris Sharma
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Kris Sharma

Financial Services Sector Leader at Canonical

Monika Grass
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Monika Grass

Founder of Grass Consulting

Neil Clark
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Neil Clark

Service and Sustainability Lead at Manifesto

Sophia Flucker
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Sophia Flucker

Data Center Expert

Stefan Frenzel
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Stefan Frenzel

Director DACH Region - OCP

Trevor Hinkle
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Trevor Hinkle

Founder, Lighthouse Studio

Wim Buters
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Wim Buters

Industry Specialist, Datacenters, Energy and Sustainability

Our Team

Our board consists of the founding members as well as industry experts that help us ensure we fulfill our purpose - empowering members to lead the way in building the next generation of digital infrastructure in a sustainable and scalable way.

Daan Terpstra
Daan Terpstra
Executive Chairman

Daan is joining us from the Netherlands to ensure that the organisation drives a measurable reduction in the environmental impact of the digital economy whilst creating new economic opportunities. He brings extensive experience with politics and energy markets, among other things, from his time at Vattenfall and as an SDIA Advisory Board member. Throughout his career, he has dedicated himself to the well-being of people and the planet, and is committed to creating a positive future for the next generation.

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Harry Martin
Harry Martin
Economic Consultant

Harry joins the SDIA as Sustainabilty and Economic Solutions Manager. With a BSc in Economics he has the skills to support the alliance in bringing sustainable digital infrastructure to the market. His professional engagement in the UK national hockey team and the olympic games is a prime example for his dedication. Harry is based in London.

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Inky Vos
Inky Vos
Sustainability & Solution Manager

Inky has the right mindset and experience for uniting organizations, raising awareness, and making an impact on sustainability. She has an MSc in Environmental Studies and Sustainability Science from Lund University. Inky works with the SDIA Community accelerating progress on our Roadmap through supporting Steering Groups and implementing deliverables such as policy recommendations, supporting research, and sustainability assessments.

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Julie Chenadec
Julie Chenadec
Director of Community

With more than 6 years of experience in the Green IT sector, Julie brings an extraordinary set of skills and knowledge to the table. At the SDIA, she takes on the position as Director of Community and ensure a high-level quality, engaging and a growing community. Julie is based in Amsterdam.

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Kimberly Jahnel
Kimberly Jahnel
Assistant to the Board

Kimberly is an organizational talent, structured and dedicated to her work. After working for Engel & Völkers as relationship manager for 6 years she joins the SDIA as the Assistant to the Board. Kimberly is based in Berlin.

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Mathias Kutzner
Mathias Kutzner
Member of the Board

Mathias is passionate about unlocking individual potential. He was Co-Founder & CTO of several tech startups including Sponsorpay (now Fyber), HitFox, Dojo Madness and many others. This experience of organising, financing, building and scaling early stage start-ups makes him an invaluable member of the SDIA team.

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Max Schulze
Max Schulze
Founder

With a background as a Software Engineer & Cloud Expert, he is bringing his experience from Startups and Corporates to the transformation of the Digital Economy, making it future-proof and sustainable. His focus is on the success of our steering groups, contributing his expertise in strategy, innovation and business model development. He firmly believes that sustainability is an opportunity and with his work contributes to unlocking it.

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Razi Ahmadi Kordkheili
Razi Ahmadi Kordkheili
Project Manager

Razi joins the SDIA as Project Manager. He has had the opportunity to hold both academic and commercial positions. With a background in Mechanical engineering, Razi holds an MSc in energy conversion. His strength is in transforming complex technical research into tangible outcomes. He is passionate about sustainable innovation within digital infrastructure and the short and long-term applications for protecting our environment now and in the future. Razi applies his knowledge and skills in synergy to create positive impact, with continual growth the ultimate goal. He welcomes all new challenges since “What doesn’t kill me, will make me stronger!” Razi is based in Iran.

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Robbert Hoeffnagel
Robbert Hoeffnagel
Advisor

Robbert has worked in the data center and IT industry as a consultant, journalist, and publisher for more than 25 years. Currently, he is a consultant for Green IT Amsterdam and the Sustainable Digital Infrastructure Alliance (SDIA), where his focus is on projects related to energy savings, sustainability, circularity, eWaste, green software development, and other relevant topics. He also authors articles and blogs on IT, data center, and sustainability trends.

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