About the Alliance: Our Vision
Emerging digital technology will shape the future in new and unimaginable ways - it’s the driving force behind the scientific-, industrial- and consumer-revolution. Digital technology is one of the keys to solving our most pressing problems, be it the distribution of resources, social mobility or climate change.
Today, the expansion of the digital economy already poses challenges for the environment. By the beginning of 2030, data centers are estimated to account for up to 13% of global electricity consumption. Inside data centers, home of the computers that power the digital economy, the inefficient use of equipment is creating unnecessary waste and costs. On a global average, eight out of ten servers are idling while still consuming energy.
Limiting the expansion of digital technology is not an option. We believe we need to adapt the underlying digital infrastructure, reducing its environmental impact to zero, making the massive growth sustainable while ensuring it remains open & accessible.
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Max Schulze
Executive Chairman
Our Advisory Board
Guiding us with their expertise and experience, we have selected some of the leading experts in the field of data centers, infrastructure & IT services to support us. We are proud they are part of our mission.
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Amanda Brock
CEO, OpenUK
Benjamin Mateev
Startup & Digital Expert
Fabian Reetz
Founding Member and Advisor for Energy Transition, Digitalization & Blockchain
John Booth
Data Centre Energy Efficiency/Sustainability Consultant/Auditor
John Laban
Open Source Decarbonisation Catalyst
Joël Frijhoff
Expert for Responsible Sourcing at Ørsted
Kort-Hinrich Heumann
Data Center & Energy System Expert
Kris Sharma
Financial Services Sector Leader at Canonical
Monika Grass
Founder of Grass Consulting
Neil Clark
Service and Sustainability Lead at Manifesto
Sophia Flucker
Data Center Expert
Stefan Frenzel
Director DACH Region - OCP
Trevor Hinkle
Founder, Lighthouse Studio
Wim Buters
Industry Specialist, Datacenters, Energy and Sustainability
Our Team
Our board consists of the founding members as well as industry experts that help us ensure we fulfill our purpose - empowering members to lead the way in building the next generation of digital infrastructure in a sustainable and scalable way.
Kimberly Jahnel
Assistant to the Board
Kimberly is an organizational talent, structured and dedicated to her work. After working for Engel & Völkers as relationship manager for 6 years she joins the SDIA as the Assistant to the Board. Kimberly is based in Berlin.
Mark de Hoop
Director of Community
With an MSc in Socio-Ecological Economics and Policy, Mark brings a unique and dynamic perspective to the team. He is perpetually curious, dedicated to research, and loves working on complex situations with multiple stakeholders harmonizing public-private approaches to reach the best solution. As Director of Community, Mark is committed to ensuring a high level of collaboration, engagement, and growing our community. Mark lives in Amsterdam.
Mathias Kutzner
Member of the Board
Mathias is passionate about unlocking individual potential. He was Co-Founder & CTO of several tech startups including Sponsorpay (now Fyber), HitFox, Dojo Madness and many others. This experience of organising, financing, building and scaling early stage start-ups makes him an invaluable member of the SDIA team.
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Max Schulze
Executive Chairman
With a background as a Software Engineer & Cloud Expert, he is bringing his experience from Startups and Corporates to the transformation of the Digital Economy, making it future-proof and sustainable. His focus is on the success of our steering groups, contributing his expertise in strategy, innovation and business model development. He firmly believes that sustainability is an opportunity and with his work contributes to unlocking it.
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Robbert Hoeffnagel
Advisor
Robbert has worked in the data center and IT industry as a consultant, journalist, and publisher for more than 25 years. Currently, he is a consultant for Green IT Amsterdam and the Sustainable Digital Infrastructure Alliance (SDIA), where his focus is on projects related to energy savings, sustainability, circularity, eWaste, green software development, and other relevant topics. He also authors articles and blogs on IT, data center, and sustainability trends.
Sarah Mackinlay
Communications
From publishing to advertising, Sarah has worked with words and ideas her entire career. She has extensive experience developing content for technology and energy tech brands. Sarah loves learning about the innovations that are making technology more sustainable. And then putting those new ideas into words. She lives in Warwickshire, England.
Stephanie Leufgen
Project Manager
Stephanie has an abundance of skills with over 10 years’ experience in management, sales, and planning in the B2B sector gained within the fashion industry. She joins the SDIA as our Project Manager leading selected projects and initiatives, monitoring key activities and progress so we can map the results and positive impact back to our Roadmap to enable a Sustainable Digital Economy by 2030. Stephanie is based in Berlin