In 2009, Facebook was growing exponentially, offering new services and giving millions of people a platform to share photos and videos. Looking ahead, the company realized that it had to rethink its infrastructure to accommodate the huge influx of new people and data, and also control costs and energy consumption. In 2011, Facebook shared its designs with the public and—along with Intel and Rackspace, Goldman Sachs and Andy Bechtolsheim—launched the Open Compute Project (OCP). OCP is a collaborative open source community focused on redesigning hardware technology to efficiently support the growing demands on compute infrastructure with over 200 members and more than eight thousand engineers working on driving innovation across all aspects of the data center.