July 2021 –The Sustainable Digital Infrastructure Alliance is gearing up to launch its Open Data Hub in 2022. This resource is meant to boost transparency, trust, and data availability to help researchers, industry, and society realize a sustainable digital economy. More information is available on our dedicated Open Data Hub landing page.
From the ambitious European Green Deal strategies to the Sustainable Development Goals (SDGs), the urgency to make sustainability a central pillar of business strategy has never been greater. Around the world, consumers are prioritizing sustainability, while study after study demonstrates that adopting sustainability practices decreases costs while making businesses more competitive – further reinforcing the fact that sustainability is good for people, profit, and the planet.
For customers especially, sustainability is built on trust and openness. From supply chain management to consumer outreach, building trust is critical to brand promotion and can easily undercut efforts to win over new markets given the speed of information flows. Transparency is a significant facilitator of trust, one that not only has the ability to boost perception but also promote innovation. Thus, the value that transparency brings to companies today in demonstrating trustworthiness, helping consumers make informed decisions, and ultimately driving sustainability efforts forward cannot be understated. Yet, it requires another key ingredient: data.